Businesses on the Internet have a Future
In the post-pandemic world, e-commerce and online businesses have gained rapid popularity. It may be even safe to conclude that it is the future of companies. In this high technology-dependent era, one might even question the place of regular businesses. The fact that people were inclining towards online companies before the pandemic even started, however, Internetassive surge during the pandemic, only proves that this same consumer behavior and inclination towards e-commerce isn’t just going to go away. The gap of customer service and personalization that previously set specific industries apart from online companies is constantly getting closer due to the wonder that the Internet.
The Internet is a platform that all businesses exist and recognize in a way that people hadn’t comprehended before. So the companies do not need to put ads on roadside walls or shopping centers with the mere hope that customers would see it. It is true that half of the world’s population already exists on the Internet. People surf through what they find interesting on the Internet. People see attractive advertisements and instantly decide that it’s what they want.
All that you got by traveling in the scorching heat and the crowd of Kathmandu’s local buses are available at the tip of your fingers within seconds. Even if people need to go places, for instance, hotels, movies, or restaurants, people prefer those places where reservations or pre-bookings are available online. Consumers are getting heavily used to the convenient life that the Internet provides. Online businesses promise feasibility and convenience every step of the way.
The copywriting and social media clout that the companies are getting leads to marketing is more appealing and attractive in the online market than listening to the seller’s gush about how good the products are in the stores. “While some may not love being bombarded with ads on social media, I’ve been amazed how seamless and simple social e-commerce advertising has become over the past year. Even TikTok has gotten in on the action, moving aggressively to launch new in-app shopping options.”, an article about post-pandemic e-commerce business quoted. This very feature has led to the companies’ consumers not just being limited to a certain area but becoming global. For instance, if one consumer that lives in the states wants to buy an authentic Nepali dress from Nepal itself, they can do so by disregarding the geographical barrier that previously existed- as long as they have the Internet.
This surge in online shopping also largely benefited the retailers. Startups and small businesses that were previously struggling to make their way in the market have now adapted to the pandemic world and are marketing vigorously. This has allowed them to tailor supplies according to the customers’ demands better than they did before.
This all has led to e-commerce experts questioning the place of in-person business in the current status quo. The growth that e-commerce businesses wouldn’t have shown in many years, they’ve shown in the matter of a few months. One may see that there is continued social distancing and further hygiene measures taken by individuals post-pandemic, which could continue to stimulate e-commerce more and more.
